The BigData Experience Lab (BEL) aims to be a world class research lab focused on enhancing experience for Digital Marketing. Researchers from the lab employ big data analytics, content analysis and mobile intelligence techniques to enable organizations deliver delightful experiences. The lab created and delivered several break-through technologies, which deeply impacted Adobe products and became release defining features. The lab partners with the business units and engineering teams to shape the direction and future of several key Adobe products. The lab has attracted top talent to build two world class facilities in Bangalore and San Jose, and actively collaborates with the premier universities across the globe. The BEL also conducts a vibrant internship program where the best minds from top universities across the world get to explore futuristic ideas in greenfield areas. The lab has a proven track record of publishing papers with top tier conferences and journals, and helps Adobe build a strong intellectual property portfolio.
Areas of Research
Analytics and Data mining (Web, Social and Big data), Machine Learning and Pattern Recognition, Natural Language Processing and Computational Linguistics, Statistical Modelling and Inferencing, Information Retrieval, Large Scale Distributed Systems and Cloud Computing, Econometrics and Quantitative Marketing, Applied Game Theory and Mechanism Design, Operations Research and Optimization, Human Computer Interaction and Information Visualization