Content Physics Engine

Vishwa Vinay

Niyati Chhaya

Adobe Research

As online platforms become more and more content-centric, content as a piece requires intelligence around it. This project aims at driving content optimization based on its properties, very similar to the physics behind the real world objects and hence the name Content Physics.

At Adobe Marketing Summit 2017 – a part of this technology was showcased as a sneak towards creating experiences at scale.

Project Publications

Environment Specific Content Rendering & Transformation

Srinivasan, B., Goyal, T., Singh, S., Syal, V., Sharma, V. (Mar. 8, 2016)
ACM Intelligent User Interfaces (Poster)