News

Adobe Research at CHI: An experimental new design approach for human-AI co-creation

To go beyond simple AI prompts and outputs, Adobe Researchers, in a paper presented at CHI 2025, outlined a new approach for designing environments where humans and AI can collaborate and iterate together across an entire creative process. Learn more about the thinking behind this innovative research!

Adobe Research at Summit 2025: Agentic AI, exciting Sneaks, and more

This year, the work of Adobe Research was behind some of Summit’s biggest announcements. From AI agents built into Adobe Experience Platform to sneak previews of tools that will help marketers design campaigns, combine real-world info with their own data, and more!

The Research behind Project Get Savvy: A team of expert AI agents helps marketers design powerful campaigns 

Developed by Adobe Research in collaboration with the AEM team, Project Get Savvy lets marketers choose a team of AI agents who help them quickly move from ideation to a full marketing plan. Get an exclusive look at the behind-the-scenes journey of the project!

The Research behind Project Vision Cast: Tailored AI can seamlessly add a new product to an image, adapting for the light, shadows, and angle 

Adobe Research and the InDesign team teamed up on Project Vision Cast, an experimental prototype that allows users to combine data insights and explore brand imagery, fostering creative brainstorming backed by numbers. Attendees at this spring’s Adobe Summit got an exclusive first look at the technology in action.

The Research behind Project Slide Wow: Transforming data into beautiful presentations  

Turning complex data into clear and compelling presentations isn’t easy. That’s why Adobe Research and the Customer Journey Analytics team created Project Slide Wow — an experimental prototype debuted at Adobe Summit Sneaks 2025. Learn more about the research behind the project.

The Research behind Project Perfect Context: Bringing data from real-world events into Customer Journey Analytics 

Project Perfect Context, an experimental tool built by Adobe Research and Customer Journey Analytics, integrates real-world data into AI-driven analysis—providing marketers deeper insights into customer behavior. Curious how this innovative project came together? Check out the behind-the-scenes story!

How Project Fast Mask went from a MAX Sneak to a powerful video editing tool for Adobe users

Project Fast Mask—what began as a research prototype is now powering tools like Roto Brush 3 in After Effects and Remove Video Background in Adobe Express. Discover how this breakthrough in AI-driven object selection is transforming the way we edit videos!

Restoring Trust and Empowering Artists with Content Credentials

Adobe Research Scientist Shruti Agarwal is tackling misinformation by empowering artists and consumers with Content Credentials. Discover how her innovative research, from deepfake detection to invisible watermarking, is restoring trust in the digital world.

Adobe Research and Firefly team pioneer new video generation technology in Firefly Video Model and GenExtend in Premiere Pro

At MAX 2024, Adobe released the new Firefly Video Model, a beta technology that enables high-quality video generation, with major contributions by Adobe Research. The team also partnered with the Firefly team on Premiere Pro’s GenExtend feature, which adds AI-generated frames to videos.