Moumita Sinha

Senior Research Scientist

Adobe Research, San Jose

Moumita Sinha is a Senior Research Scientist at Adobe Research, India. Her research focuses on predictive analytics and statistical modelling with applications to digital marketing. She did her M.Stat at Indian Statistical Institute followed by a Ph.D. in statistical genetics at Case Western Reserve University. She worked on statistical modelling in the pharmaceutical industry for several years before shifting gears to the fascinating world of technology.

She is also passionate about encouraging more female students in STEM programs. Female students from India can apply for scholarship here.  #Adobelife WIT

Google Scholar page of her publications is here. Here’s a TechCrunch article on one of her research projects.

 

My Publications

Modeling Time to Open of Emails with a Latent State for User Engagement Level

Sinha, M., Vinay, V., Singh, H. (Feb. 5, 2018)
ACM International Conference on Web Search and Data Mining (WSDM)

Community Reaction – From Blogs to Facebook

Srinivasan, B., Natarajan, A., Sinha, R., Sinha, M. (Mar. 18, 2015)
ACM iKDD Conference on Data Science

Preference Mapping for Automated Recommendation of Product Attributes for Designing Marketing Content

Sinha, M., Roy, R. (Oct. 6, 2014)
Workshop on New Trends in Content-based Recommender Systems 2014 (CBRecSys '14)