Adobe Research is developing intelligent agents and assistants to help Adobe’s customers with a wide range of tasks. Enterprise-focused agents offer a promising way to empower marketers to offer engaging customer experiences, educate people about products, and communicate timely offers. Natural language-enabled creative assistants could enable new users to become familiar with digital tools, teach valuable skills, and handle routine work. Agents and assistants may be voice or gesture driven, with awareness of content and context.
Presented by researcher Fan Du, Project Journey Genius enables marketers to explore the history and potential future of customers’ journeys, with a goal of creating intervention plans for achieving a better outcome. This experimental assistive tool could help marketers predict which customers will experience bottlenecks, and provide support ahead of time.