Project Custom Clips

Custom Clips reduces the time and complexity of video editing so marketers can quickly create marketing videos for each of their important audiences and channels. Custom Clips starts by using Adobe Sensei AI to analyze past videos’ performance data. Then, it edits new videos automatically, taking the video’s audience and destination into account. For example, Custom Clips can turn a 60-second commercial into 15-second connected TV spots with content tailored to highly loyal customers, and then repeat the process to create a different set of videos for new customers.

Presenter: Stefano Petrangeli
Adobe Research collaborators: Haoliang Wang, Somdeb Sarkhel, Saayan Mitra, and Vishy Swaminathan