Project Perfect Plays

It can take weeks to create and execute a marketing plan. But with Project Perfect Plays, powered by Adobe Firefly generative AI, teams can accelerate the creation of marketing playbooks and initiate marketing campaigns in Adobe Experience Platform. Users simply input an overview of their campaign objectives (or upload a marketing brief) and Project Perfect Plays generates a complete marketing playbook with audience insights, marketing strategies, and goals. And the whole plan can be kickstarted with the click of a button.

Collaborators from Adobe Research: Eunyee Koh and Chang Xiao (presenter)