At Adobe MAX 2023, the world saw Project Primrose—a futuristic, ever-changing digital dress—for the first time. Primrose quickly went viral, something the inventors could never have imagined. And suddenly, after three years of ideating, experimenting, researching, and prototyping, Primrose was mere months away from a New York Fashion Week debut. Check out the story to discover the inspiring process behind our collaboration with Christian Cowan to create a gown that redefines wearable tech!