Adobe Research at Summit 2025: Agentic AI, exciting Sneaks, and more

This year, the work of Adobe Research was behind some of Summit’s biggest announcements. From AI agents built into Adobe Experience Platform to sneak previews of tools that will help marketers design campaigns, combine real-world info with their own data, and more!

The Research behind Project Get Savvy: A team of expert AI agents helps marketers design powerful campaigns 

Developed by Adobe Research in collaboration with the AEM team, Project Get Savvy lets marketers choose a team of AI agents who help them quickly move from ideation to a full marketing plan. Get an exclusive look at the behind-the-scenes journey of the project!

The Research behind Project Vision Cast: Tailored AI can seamlessly add a new product to an image, adapting for the light, shadows, and angle 

Adobe Research and the InDesign team teamed up on Project Vision Cast, an experimental prototype that allows users to combine data insights and explore brand imagery, fostering creative brainstorming backed by numbers. Attendees at this spring’s Adobe Summit got an exclusive first look at the technology in action.

The Research behind Project Slide Wow: Transforming data into beautiful presentations  

Turning complex data into clear and compelling presentations isn’t easy. That’s why Adobe Research and the Customer Journey Analytics team created Project Slide Wow — an experimental prototype debuted at Adobe Summit Sneaks 2025. Learn more about the research behind the project.

The Research behind Project Perfect Context: Bringing data from real-world events into Customer Journey Analytics 

Project Perfect Context, an experimental tool built by Adobe Research and Customer Journey Analytics, integrates real-world data into AI-driven analysis—providing marketers deeper insights into customer behavior. Curious how this innovative project came together? Check out the behind-the-scenes story!

How Project Fast Mask went from a MAX Sneak to a powerful video editing tool for Adobe users

Project Fast Mask—what began as a research prototype is now powering tools like Roto Brush 3 in After Effects and Remove Video Background in Adobe Express. Discover how this breakthrough in AI-driven object selection is transforming the way we edit videos!

The Adobe Research + HP collaboration behind the CES Innovation Award-winning HP Z Captis

Adobe Research and HP co-designed a powerful new device that quickly captures the visual properties of physical materials to create high-quality digital materials. See how it's making it easier for 3D designers to create and edit rich digital materials.

Restoring Trust and Empowering Artists with Content Credentials

Adobe Research Scientist Shruti Agarwal is tackling misinformation by empowering artists and consumers with Content Credentials. Discover how her innovative research, from deepfake detection to invisible watermarking, is restoring trust in the digital world.

Bridging technology and musical creativity: ISMIR 2024

Adobe Research played a key role at ISMIR 2024, contributing groundbreaking research in music AI, leading a top-tier tutorial, and supporting the event as a Platinum Sponsor. Our work continues to push the boundaries of music technology and innovation.