We present BOhance, an efficient solution for optimizing digital content like images. Our approach enhances the standard and widely-used method for optimizing content, A/B testing, by using Bayesian Optimization. Our work effectively extends A/B testing in the continuous domain where A/B testing cannot efficiently test infinitely many variants. We test our approach on an image enhancement task where we use iterative human feedback on different variants of an image to arrive at the optimal variant. BOhance auto-generates candidate content variants to be tested based on the human feedback on prior variants. We demonstrate with user-studies conducted on Amazon Mechanical Turk that BOhance can be both time and cost-efficient; and a superior alternative to existing solutions. Furthermore, we conduct a Visual Turing Test to obtain human impressions on the optimum variants generated by BOhance. Our experiments show that given a human-enhanced image and an image generated by BOhance, 53% users think that the BOhance image was generated by a human expert.