Ritwik Sinha is a Principal Research Scientist at Adobe Research. He completed his Ph.D. in 2007 from the Case Western Reserve University, his M.Stat. from the Indian Statistical Institute, and B.Sc. from Presidency College, University of Calcutta.

His research interests include applications of statistical models, particularly experimentation and causal inference, to marketing. He is also interested in AI ethics, including bias in ML, privacy, bot traffic on the web, and content authenticity. His work spans behavioral and transactional data as well as applications in image and video datasets. His complete list of publications can be found here.