Ritwik is a data scientist at Adobe Research. He completed his Ph.D. in 2007 from the Case Western Reserve University, his M.Stat. from the Indian Statistical Institute, and B.Sc. from Presidency College, University of Calcutta.
His research interests include applications of statistical models to marketing. His complete list of publications can be found here.
Audience Prism: Segmentation and Early Detection of Audiences Based on Reading Interests
A Non-parametric Approach to the Multi-channel Attribution Problem
Improving Marketing Interactions by Mining Sequences
A non-parametric approach to the Multi-channel attribution problem
Improving Marketing Interactions by Mining Sequences
Evaluation of Interpolants in Their Ability to Fit Seismometric Time Series
Evaluation of Interpolants in Their Ability to Fit Seismometric Time Series
Probabilistic Deduplication of Anonymous Web Traffic
Community Reaction – From Blogs to Facebook
Estimating the incremental effects of interactions for marketing attribution
Joint modeling tumor burden and time to event data in oncology trials
VizClick Visualizing Clickstream Data
VizClick: Visualizing Clickstream Data
Will your Facebook post be engaging?