Ritwik Sinha

Senior Data Scientist

BigData Experience Lab, San Jose

Ritwik is a data scientist at Adobe Research. He completed his Ph.D. in 2007 from the Case Western Reserve University, his M.Stat. from the Indian Statistical Institute, and B.Sc. from Presidency College, University of Calcutta.

His research interests include applications of statistical models to marketing. His complete list of publications can be found here.

 

My Publications

Audience Prism: Segmentation and Early Detection of Audiences Based on Reading Interests

Sinha, R. (Mar. 13, 2016)
IKDD CoDS 2016 - ACM IKDD third Conference on Data Sciences

A Non-parametric Approach to the Multi-channel Attribution Problem

Yadagiri, M., Saini, S., Sinha, R. (Nov. 1, 2015)
Web Information Systems Engineering – WISE 2015

Improving Marketing Interactions by Mining Sequences

Sinha, R., Mehta, S., Bohra, T., Krishnan, A. (Nov. 1, 2015)
Web Information Systems Engineering – WISE 2015

A non-parametric approach to the Multi-channel attribution problem

Yadagiri, M., Saini, S., Sinha, R. (Nov. 1, 2015)
WISE 2015 – 16th International Conference on Web Information System Engineering

Improving Marketing Interactions by Mining Sequences

Sinha, R., Mehta, S. (Nov. 1, 2015)
WISE 2015 – 16th International Conference on Web Information System Engineering

Evaluation of Interpolants in Their Ability to Fit Seismometric Time Series

Sinha, R. (Aug. 7, 2015)
Journal: Mathematics, 2015, 3(3), 666-689

Evaluation of Interpolants in Their Ability to Fit Seismometric Time Series

Base, K., Mariani, M., Sherpa, L., Sinha, R. (Aug. 1, 2015)
Mathematics 2015, 3(3), 666-689

Probabilistic Deduplication of Anonymous Web Traffic

Roy, R., Sinha, R., Chhaya, N., Saini, S. (May. 18, 2015)
24th International World Wide Web Conference (WWW '15) Posters

Community Reaction – From Blogs to Facebook

Srinivasan, B., Natarajan, A., Sinha, R., Sinha, M. (Mar. 18, 2015)
ACM iKDD Conference on Data Science

Estimating the incremental effects of interactions for marketing attribution

Sinha, R., Natarajan, A., Saini, S. (Oct. 30, 2014)
International Conference on Behavior, Economic and Social Computing (BESC)

Joint modeling tumor burden and time to event data in oncology trials

Shen, Y., Anderson, A., Sinha, R., Li, Y. (Sep. 1, 2014)
Pharmaceutical Statistics

VizClick Visualizing Clickstream Data

Kateja, R., Rohith, A., Kumar, P., Sinha, R. (Jan. 8, 2014)
In Proceedings of the 5th International Conference on Information Visualization Theory and Applications, pages 247-255.

VizClick: Visualizing Clickstream Data

Sinha, R. (Jan. 5, 2014)
IVAPP 2014 - 5th International Conference on Information Visualization Theory and Applications

Will your Facebook post be engaging?

Srinivasan, B., Natarajan, A., Sinha, R., Gupta, V., Revankar, S., Ravindran, B. (Nov. 1, 2013)
Workshop on User Engagement Optimization at ACM International Conference on Information and Knowledge Management