Harshita Chopra joined Adobe Research, India, in July 2022, after completing her Bachelor’s in Technology from Indraprastha University, Delhi. Her research interests span the areas of machine learning, user modeling and data-driven decision making. She has worked on developing predictive clustering models to segment users based on browsing behavior captured in clickstream logs. Her current work at Adobe finds application in digital marketing, with focus on audience discovery and optimization, customer journey simulation and recommender systems.

Personal website: https://harshita-chopra.github.io/